It will, it will. I’ve guaranteed it #11 Julieta Aranda

40 x 50 cm Giclee impression on fibaprint Courtesy of Robeco Art Collection

Can we escape the effect gravity has on us, and be free of the earthly weight of economic, social and political problems? This is a recurring question in the work of Julieta Aranda, regardless of whether she is setting up an international exchange economy or making parabolic flights.

Aranda’s long-term, dedicated projects unfold themselves around such topics as how we perceive and experience time, economic relationships and the circulation of information. The works: It will, it will. I’ve guaranteed it, #6 and #11, come from a series that focuses on the relationship between our minds and bodies, between manual and non-manual occupations. To this she links the question as to how much power we still have over our own imagination in this so-called semi-capitalistic era. An era that is characterised by ‘a crisis of over-production’ that manifests itself not only on an economic level but also psychologically. Our minds are perpetually surrounded and stimulated by an excess of symbols, data and extracted information, as a result of which the space for our own imagination appears to implode.

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